Sunday, January 05, 2020
The Demand Side for College as a Luxury Consumer Good
"Colleges are now “ranked” not only by their academic status, but also by whether they are a “party school” and/or whether they have good looking students (these typically go hand in hand). One would think that a college administrator would be aghast at seeing his institution ranked high in a list of “party schools.” And yet the entrepreneurial administrator can secure more applications—and ultimately more revenue—via a “work hard/party hard” school brand. (This moniker is acceptable to both parents and students—see the Duke students pictured below)."