Medtronic was (emphasis on "was") a Minneapolis-based company until it decided it would move to Ireland under a "tax inversion" that would lower its corporate tax rate from 35% to 5%. With the savings they had repurchased $5 billion in shares giving shareholders $5 billion in value that would have otherwise been given to parasites via government programs had it been taxed. Abbott Labs did something similar. And Halliburton also moved it's corporate headquarters to Dubai.
These are moves we expect from corporations because it makes sense. It lowers their expenses and increases profits.
But then there are companies, especially those in from Silicon Valley, who do not seem to be the quintessential "right wing, pro-capitalist" corporations. Instead they're actually quite leftist not only taking leftist positions, but donating monies to the democrat party. Naturally lobbying the socialist party of the US is nothing new, but this goes beyond that with companies and their executives taking outright politically left-stands when it would only serve to increase their corporate taxes.
Apple's CEO telling people Apple doesn't want global warming deniers' money (fine by me).
Mozilla's firing of Brendan Eich for making a anti-gay marriage political donation several years ago.
Don't get me started about all the Fortune 500 companies that brag about their commitment to diversity.
And companies like Whole Foods or Trader Joe's that purposely target leftists with their organic and fair trade foodstuffs (though admittedly that's marketing).
Still, it doesn't make sense to most people as to why an increasing number of corporations would advocate and advance leftist political issues when in the end it just means higher corporate taxes. But if you stop thinking logically and instead look at this phenomenon through a different set of eyes it's actually quite apparent what corporations are doing. And what you'll find is that it's a combination of today's Gen X'ers taking over corporate leadership roles combined with a lack of any new ideas or talent.
Welcome to the new marketing strategy of corporate America.
Let us be very clear why there's a seemingly leftist bend in corporations - the current generation of business leaders plain have no new plans or ideas. Gen X is not particularly bright, most business leaders aren't real leaders as much as they are obedient, very average MBA clones. And until the millennials came on the scene we were hands down the laziest generation this country had ever begotten. But worse, Gen X is the first generation and "SJW prototype" to have been brainwashed by leftist indoctrination as it pertains to businesses.
This laziness and ineptitude, combined with the brainwashing they received is now infecting corporate American in full force. And it shows in the often confusing leftist policies FOR-PROFIT corporations endorse and enact. They enact these policies NOT because it's going to help the corporation. They enact those policies because it's the only marketing strategy they can think of. They enact these policies because it (in their minds) improves their reputation with the American people. They pursue these policies because, in short, they think leftism sells. And we see this every day.
It originally started about 30 years ago with "diversity." Diversity was being shoved down college students throats since the late 80's. When we hit college in the 90's it didn't matter, we knew it for the BS that it was. But after three decades of telling people they're special because of traits (and not hard work or accomplishments) that's a sales pitch even Oprah can't match.
Then came "going green" or CSR (corporate social responsibility). A corporation wasn't just a private entity owned by and completely beholden to its shareholders. No, now it was part of society and must put profits below it's "corporate social responsibility" to society. Under this BS was diversity, sexual harassment training, sensitivity training, etc., but it also laid the ground work for the "green" and "organic" fads that rushed through America in the past decade. Of course none of this did anything to improve the bottom line, increase shareholder value, or improve products for the customer, but it was just like the latest business management fad textbook - it provided nothing of value, but took nothing to enact, but still looked like you were doing something. A dream come true for most lazy business managers.
And most recently, and we see this especially so in our entertainment industries, is the rebooting of old shows or movies because we just don't have the creative juices to create another Indiana Jones or Harry Potter.
A new Star Wars.
A new Mad Max.
Call of Duty 57
And now they're rebooting Scooby Doo
It would be one thing if they were just too lazy to come up with new ideas, but these reboots have a particularly cute and leftist twist - replacing traditionally white male characters with non-white male characters.
The Hulk is now Asian.
Ms. Marvel is a female Muslim.
Chris Bechtloff can tell you about all the new gay or lesbian charcters.
The new Ghostbusters is just a blatant pandering to women.
And they even tried floating a balloon to see if they could make James Bond black (please do and launch the "White Shaft" while you're at it Hollywood).
I could go on, but the strategy here is something very simple and one politicians have been using for years - divide and conquer. Of course corporations and their newest generation of "leaders" don't really want to "conquer" anything. They just want to sell their wares. But reliably and predictably, despite all claiming to be "independent minded," the brainwashing in school and college worked. Today's business leaders really do think taking political positions on race, sex, privilege, the environment, etc., is a genuine and effective business strategy. They think bragging about how they hire "minorities" but not "the best" is a long term managerial strategy. They think donating 5% of their pre-tax profit (because a corporate tax rate of 40% just wasn't enough) will win people over.
Alas, this is the newest generation of business leaders. People who use "fads," "political correctness" and "leftism" to sell their products. And if you thought the Baby Boomers were bad business managers, just wait for these over-educdated, political-correct-crusaderist Gen X'ers to fully be at the helm.
Heaven help us.