Burger King was already on the corporate social justice virtue signaling bandwagon a while ago.
This latest commercial is just hilarious pandering to the new reality we've created for millennials and Gen Z'ers. That reality being your accomplishments, achievements, and successes do not define you, but the perpetual malaise and victimhood society forced upon - you AND YOU CHOSE TO ACCEPT as your identity and purpose in life - does.
There will be more of this sickening coddling and poor-babying in the future because the people in the future will have nothing BUT their mental illness, their self-pitying, and pet-politics/mental disorders to define them.
And it's not so much that Burger King is capitalizing off of it, as much as it is a generation of people have allowed themselves to decay to this point.