From our IT agent in the field.
In short it is a commercial spoofing the Beastie Boy's song "Girls."
It advertises a chemistry set like toy set designed to get girls interested in the sciences and engineering, which I'm all for.
Just one problem.
It is SOOOOOO STUPID, even condescending to girls and women that it becomes a mockery of itself.
EVEN IN THE LYRICS they talk about girls don't like pink, buuuuuut!!!!!
PINK IS ALL OVER THE PLACE IN THE COMMERCIAL!
Look, here's how you get girls interested in the sciences and engineering.
You introduce them to video games at an early age and then you tell them the truth:
"Boys are better at engineering and math than girls."
That will at least rile them up and give them the energy to prove you wrong. And then maybe some day we'll actually have a generation of girls who are majoring in engineering at equal rates to boys, instead of us just lying to them saying,
"You go girl!"
"Anything boys can do girls can do better!"
while they still major in baby sitting, women's studies, English, and other subjects that avoid math and rigor at all costs.