That's about as simple as it is.
And simple minds use it.
Normally "shaming language" is used in the context when men speak candidly and bluntly about courting, women, dating, sex, etc. Because it is candid it offends the fragile sensibilities of most women. But since it is true said offended women have no legitimate retort. So the shaming language begins, typically mocking the size of a man's manlihood or questioning their sexual orientation.
For example, I made a video about how women do earn the majority of degrees, but that is only because the vast majority of those degrees are laughably easy degrees. I even went so far as to explain to women why this is for their own benefit because going $75,000 into debt for a Masters in English would only serve to harm them later.
Even helpful to women? Yes.
But the inevitable shaming language of course came in:
Now shaming language is nothing new to real men who have refused to be politically correct and insist on speaking truthfully, candidly and unrepentantly about men, women, and so on. We don't care who it offends. We're sick of little spoiled children who think they're deserve 80+ years of un-offended life. And we're sick of the political and power structure that kowtows to it. Our lives are too short to be pissing away walking on eggshells. But I have stumbled on another hornets nest that has caused enough umbrage it's attracting a whole new variant of shaming language all on its own.
I call it "Going Galt Shaming Language."
Not to brag, but I'm waaaaaay head of the curve on this enjoy the decline thing. I've psychologically adapted myself to accept and benefit from the decline. I've given up all my previous dreams in life (simply because they're not feasible in this economy) replacing them with feasible ones. I am more grounded in reality and prepared than most people are. So when people ask me what I do for a living and I say, "as little as I possibly can" it triggers a conversation about minimalism and enjoying the decline.
Now most conservatives and men are intrigued and reluctantly have to admit I might be right. They are intellectually curious and the furthest thing away from being offended. But there are two groups that actually take umbrage and get pissed off when I say, "I'm not working any more. I'm doing as little as I can. I'm not going to let society live off of me anymore."
Religious conservative types
Liberal women in particular take most offense. They can't believe somebody would check out and go Galt. Liberal men just dismiss me and think I'm immature. And the religious types go on about "who is going to keep the population going" or "we need more children to fight this war." But the language, oh, the shaming language.
"Why, you just don't care about other people!"
"Oh, you have it so good in this country! You're a white male! Stop you're bitching!"
"What if everybody did what you did!? You owe it to society!"
In short the new shaming language is to accuse anybody who has half a sense to live life and avoid work as a pouting child who's decided to pick up my toys and go home. That (once again) you're not a "real man/woman" if you don't "man up" and work hard and pay taxes. You're just a whiner, a complainer, a cry baby. Oooo! Boo hoo hooo! Da wittle boy doesn't wanna grow up and be a real man.
In reality it is very much like the shaming language when you voice an opinion about the sexes. It's about control. If you say you refuse to date fat girls, then the shaming language begins as a means to make you feel bad for wanting to sleep with skinny chicks. "Get back in line! How dare you have such thoughts!" But instead of losing power of what men should find/should not find attractive, it's losing power over the production and wealth transfer of a slave. So if the slave decides to leave the plantation (which we all can), the only way they can get us back is by shaming us for not wanting to stay.
I don't believe any advice is needed to explain why you should not feel shame for not trying your best. The generations of politically correct brainwashing and shaming language tactics are starting to show for what they truly are and people are not swallowing it anymore. Besides, anybody with 6 months work experience in this glorious economy knows just what a bunch of rubbish "working hard and having a successful career" means - 40% taxes, crappy benefits, a sadistic, power hungry employer, and incompetent/easily offended/compliant-filing co-workers. Oh, and you get to be loathed in public for being successful or "rich."
So pour yourselves a double. Break out that lazyboy. Fire up the old XBox and just make do with less. In the end all that shaming language is, is a bunch of nagging liberals scared to death you won't slave away to pay for their crap anymore and that their precious little government programs may go away.
Enjoy the decline!