My buddy in Arizona was telling me she got "the gout."
I found that odd because I thought it was a disease old men got.
So I said, "I thought that was a disease that old men got."
And she said, "Yeah, so did I, but I guess anybody at any age can get it."
"....so what the hell is 'The Gout' anyway?"
She said something to do with an inflated toe or something. It was so innocuous I forgot what it was.
But what was cool about having "the gout" was not only was it an old man's disease, it's a disease that is so hoity toity you have to put "the" in front of it.
Of course now I put "the" in front of any sickness I have to beget further pity and pampering from the women in my life.
"I've got The Cold."
"I've got The Fever."
"I've got The Indigestion."
But another thing I put "the" in front of is any of the myriad of new and faddish social media things.
"I do The Twitter."
"I'm on The Facebook."
"I never did The My Space."
So add to this lexicon "The Klout."
"Klout" is very simple. It's a score of 1-100 that presumably measures the "clout" you have on the internet. The higher, the better. The algorithm they use to calculate the klout score could be complete BS, but I don't care. My spidey senses tell me "Klout" actually has some staying power.
The reason why is simple - it's simple.
Score 1-100. 100 good, 1 bad.
None of this reverse, backwards ranking from Technorati with a score in the 4 digits.
None of this "you ranked 345,000th" on Alexa in Guatemala.
1-100, good, bad.
Now, you may be saying, "Captain, why are you telling us about this? Are you plugging it or do you somehow profit from plugging The Klout?"
No, but I am making a prediction. The Klout, because of its simplicity will start to play a larger and larger role in this little interwebz online advertising portion of GDP you, me, and other bloggers/internet personality types progressively make more and more of our money on. And it is because of this simplicity that it will moot and obsolete more complex rating systems. It is also a valuable lesson about social media. All it will take is one slightly clever innovation or tweak and media giants like Facebook could be rendered obsolete.