- low information voters
- the unintelligent masses
- people who are not decided yet in their political beliefs
- ignorant people
- weaker minds
In short, it's aimed at about a high school level of maturity, intellect, and wisdom. It simply wastes my time.
What gets me more, however, is that people actually fall for it. Of course, this is explained above with the lower level of human that these speeches are aimed at, but I'm still amazed people don't see through it.
Regardless, Muskegon Pundit, has a piece about how the left runs circles around the right in getting their base riled up, mobilized and energized. He is right, but only addresses half the formula.
Yes, the left is better at it, but they have an easier job because their base has more of the qualities and traits bullet-pointed above than the right's. Additionally, their message is an easier sell. How hard is it to sell the "ice cream and cake" promises of socialism compared to the austerity "broccoli and you'll like it" capitalist realism?
In the end, yes the republicans could do more to improve their marketing. But before they waste resources and time, they have to acknowledge it's a losing proposition or at least an uphill battle. The republicans should be taking a much more harsh and stern approach with the American people, not trying to woo them. Pulling the Lester Burnham, being the father who's had enough and puts his foot down. The republicans should say, "to hell with you. We're done. We're voting with the left and crashing this system because you children are too stupid to see where this will lead. We are going to make damn sure the left gets everything it wants and you'll see just how 'great' their ideas are." In short, feed them so much cake and ice cream they throw up and beg for broccoli.