A client at my consultancy had an interesting question - where do corporations end up if they keep putting politics over profits? He was specifically talking about feminism and where corporations and governments are forcing women into executive roles for affirmative action purposes, but the larger trend he was talking about was where corporations put politics over profits.
I was somewhat conflicted because I didn't know if corporations were indeed putting politics over profits or merely capitalizing on the political religion the education industry programmed most Americans to have, and - like most Americans - were merely virtue signaling as a sick, unethical, racist, sexist, marketing tactic. If this was the case, then this was just your average American corporation taking advantage of whatever means to profit. Just like the US Department of Transportation built the Interstate system and corporations now use that infrastructure, the US Department of Education built socialism/feminism/environmentalism/woke culture as the country's official religion, and now corporations were merely opportunistically using that infrastructure as well.
However, if I had to put money on it, I don't believe corporations are this savvy or intelligent. Call it a hunch, call it experience, call it knowing my generation which is now in charge of Corporate America (Gen X), but I actually believe "Corporate America" as we know it is not so much trying to machiavellianly capitalize on the woke culture (being willing to ditch it the second it doesn't become profitable), as much as it is inferior Gen X NPC's who captain these corporate ships are trying to be popular. And since they have now replaced profits with politics, these corporations in the long term are no longer viable and there will be consequences to piloting these corporate ships into metaphorical icebergs.
And so after some thinking I figured out where "Corporate America" is heading. And not only is it an interesting journey that lays ahead for Corporate America, but there are some key and vital lessons young, industrious, hard working people are going to want to learn before getting on the "USS Corporate America Titanic" boat.
First, take a lesson from an entity that is further down the woke/SJW/virtue-signaling/diversity rabbit hole - government. Specifically, the Department of Transportation. It could be the national Department of Transportation, a state Department of Transportation or the municipal one, but the point is take the government agency that is responsible for building roads, bridges, and maintaining them. That requires they employ of many civil engineers, tradesmen, architects, etc.
So why are there so many fat, middle aged black women with no experience at the upper management levels of these departments? Also, why are there diversity meetings, women's empowerment meetings, etc. at every step of the way when the focus should be building stable, non-collapsable bridges? Of course I'm stereotyping, but there is no doubt in DC and across the nation thousands of under- and un-qualified people (stereotypical fat middle aged black woman or not) hired because of the traits they were born with and not the content of character. And the reason why is that politics is being put ahead of
profits the taxpayer (not to mention the safety of the American driver).
Still, this has set forth a key trend younger people will need to be aware of going to work for "woke" corporations. And that is the real work still has to get done. The Department of Transportation still has to build the roads. So what you will see (and some of my civil engineering agents in the field will verify) is that yes, the stereotypical 54 year old black woman who knows nothing about civil engineering will be the boss and there will be touchy feely meetings about shit that, frankly, has ABSOLUTELY NOTHING to do with roads. But they will outsource the real work to real engineers as contractors because in the end, the agency (be it the Department of Transportation or "Proctor and Gamble") has to legitimize it's existence. It can't just be a welfare jobs program for minorities or women, hosting self-pitying sob sessions over how it's so unfair they get preferential hiring treatment. The organization needs the veneer of a purpose, and thus they outsource all the real work to contractors. And that is where smart and savvy future workers will go. Contract work.
Second, if you think "Oh good! I'm a minority/disadvantaged person and so now I can get one of these cushy jobs with no qualifications!," think again. Because now that meritocracy has been abandoned for traits, there is nothing you can do within your power to advance your career in these new "woke" environments. You were born Hispanic, you were born female. That's it. Those are you two qualifications. And so what is going to happen is a Hispanic, female, WHO IS ALSO BI is going to be promoted over you. Worse, if you think corporate office politics was bad before, just wait until it becomes the Oppression Olympics. Working for Boomers was already a nightmare in the 80's and 90's. The regular corporate politics was intolerable. You throw on a bunch of self-absorbed Millennial and Gen Z'ers who swallowed the woke-SJW-victimhood socialist politics whole, Corporate America will become a combination Game-of-Thrones meets Arkham Asylum. Backstabbing careerist spinster women, minorities convinced everything is racist, all professional victims looking to be oppressed so they can sue, all of them jockeying for the ONE executive position that might be open? You'd be insane to want to work in this genuinely toxic environment. Alas, this is why I recommend to any minority or female clients I have that, sure, get your 2-4 years working experience at "Target" or "Ernst and Young." But once you get that experience, and you can join the 1099 Superior Race (look it up) you get the fuck out. Life is too short, and your sanity too precious, to be sitting in on "diversity" and "female" empowerment sessions in the vain hopes of being promoted to "assistant reserve vice account director." Besides, as real professionals, it's insulting to have it implied you're racist or sexist or stupid enough to be either.
Third, the "Brand Name Business Model." This is what I believe will be the final stop for Corporate America.
As all the real work is outsourced, and Corporate America working environments become insufferably toxic, all the real and talented labor will simply leave, or never show up in the first place. This "brain drain" or "talent flight" will gut Corporate America of any real leadership or productive people, leaving the only asset of the company it's logo/name. This then results in a new business model where 1099er's do all the real work (hopefully uninterrupted from home) while a bunch of political psychopaths maintain the brand name at "corporate," duking it out for increasingly pointless titles at the "diversity and inclusion" department. This relegates Corporate America's function to mere PR for a brand name.
P - freaking - R.
And if marketing departments weren't political enough, imagine what all that juicy woke socialist cancer will do for employee morale back at "corporate."
To a certain extent this "Brand Name Business Model" is already happening. Take a look at Target for example. Target is the perfectly woke corporation sopping wet with forked tongued virtue signaling. But Target employees themselves don't really produce anything. They outsource everything. The real production is done by near-slave labor overseas. The products are then hauled by real companies (transport companies) overseas and over land by real men and women who are boat captains or truck drivers. Sure, Target has some accountants on staff, and certainly they have thousands of stock boys stocking the shelves, but in the end "Target" corporation is just a red circle with a red dot in the middle, that stupid dog, and a bunch of corporate stooges working at their increasingly Game of Thrones office in Minneapolis (assuming it isn't burnt down). For all the production Target creates, 95% of the jobs are outside the corporation. 5% goes to tell you how much they like BLM.
Now the question is do you want to work for a "corporation" where it's main goal is merely to keep up an image? Sure, at one time working for Citigroup might have meant doing real analysis or providing good financial services to your customer. It may have even had the fringe benefits of working in a cool downtown environment with the prestige of having a corner office, maybe some interesting colleagues. But now that the actual function/operations of the firm is outsourced to telecommuters and 1099's, what's left at corporate HQ is a corporate husk of it's former self. And the sole purpose of this husk is to tell the world how woke it is and just how much they're down with the socialist cause to capitalize on the woke-religion the government programmed every one to have. Worse, as evidenced by my observations of Gen X business "leaders," they actually believe it. Which means whatever unfortunate souls are working at this husk are now forced into what is nothing short of political indoctrination which should be an affront and insult to any self-respecting professional.
I know for the past 50 years media, Hollywood, television, colleges, even professionals themselves have painted the picture that you want to work for "Corporate America." That a 9-5 job with some overtime hustle would land you a managerial position, a stable career, and the coveted "six figs." But as is with everything in the world, things change. "Corporate America" no longer exists. Corporate America is no longer the large, efficient, super powerful engine that once powered the great American economy and provided millions of people with careers and professions. It's a bunch of psychopathic Karens who don't produce anything and whose sole job it is to keep up the shinny image of a brand name so people buy from that brand name.
Alas, if you are smart (or simply self-respecting) you will be smart enough not to get on this sinking ship. You will develop and hone the skills necessary to become part of the 1099 Superior Race. You will realize that a corner office downtown was never on the table, but a much better offer awaits you on a beach in Thailand as you work from your laptop. Do not envy the "corporate executives" of the future. Pity them. Because life is too short to be called "racist" or "sexist" and sit through "struggle sessions." Let alone work for a bunch of mentally ill Karens.
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