Monday, June 04, 2012

Advertising on the Tom Leykis Show

As some of you may or may not know, I ran a spot for "Worthless" on the Tom Leykis Show.

Tom's show is no longer on radio, but on the internet, and for those of you familiar with "Blog Talk Radio" and other such formats, you know the jury is still out whether or not a "radio show" can be done over the internet.

Well, I'm here to tell you that not only can it be done, but that I also believe internet-based radio shows will prove to be more revolutionary and effective than most people would imagine.

First, Tom's first month back on the air got him a listenership of 400,000 people.  That is amazing because even when I had a "regular" talk radio show, I think I got 3 or 4 people to tune in. 

Second, his audience is not relegated or limited to FCC regulations or contracts or syndication.  It's available to anybody in the world, period.

Third, because it's internet radio, and there is comparably lower costs to launch an internet show than there is a regular radio show, people like you and me can afford advertising and reach a similar, if not, larger audience.

As proof, your humble Captain spent a mere $500 on getting one month's worth of advertising on The Tom Leykis Show.  I spent THREE TIMES that amount on a LOCAL, NON-PRIME TIME regular radio show for my first book.  The results?

I had $1,500 in sales the month my spot ran on The Tom Leykis Show.

I sold a whopping 6 books when my spot ran on the regular radio show.

Now there is much more to advertising on internet based radio shows, as I believe it will play a vital role in the future of The Manosphere (and post you will NOT want to miss), but for now, understand one simple thing:

The Tom Leykis Show, as far as I can tell, is the single biggest asset entrepreneurs such as you and me have.

Did all my sales come from Tom's show?  No, of course not.  Many of you have been kind enough to promote "Worthless" and I sincerely appreciate it.  But I certainly made my money back, meaning advertising on the Tom Leykis Show is a wise investment.

If you haven't done it, go there now and e-mail Gary or call 818-52-RADIO.

They did not pay me or ask me to do this.  This is a genuine endorsement of his show.


Anonymous said...

Bravo. I'm a big fan as well. Los Angeles Listener.

Unknown said...

I had no idea Tom is doing the internet radio thing. He had a great show, so out of curiosity, does Hot Tub Amy have a smart phone now??? Leykis 101 did work!!!

Anonymous said...

I'm really glad to know that paid off for you. I have been a Leykis fan for a few years now, and discovered this blog only a few months back. I was happy to hear you advertising on his show. I always wondered what you paid for that and how it effected your sales. Really good to know that his business model is working. to the radio said...

Hey Cappy Cap,
I love podcasts.
No FCC, no regulation.
Just the unvarnished truth.
The ultimate in choice.

Don't like it?
Don't download it.
It's fantastic.

Anonymous said...

Jezebel readers... replying in a strangely rational fashion.

What's up with that?

Bill Powell said...

Cappy Cap there is a sea change going on around us and I think that most of us don't see it yet. There is a huge opportunity to get in on the ground floor of the future of media and no matter how distasteful I find his message, Glenn Beck has found it. After his firing from Phaux News he started GBTV and now he has better ratings than CNN, MSNBC and also CBS and NBC. All on the internet as a subscriber service. We have compadres that have experience in Hollywood productions, can you imagine what could happen if we started such an endeavor? Do me a favor and peruse the threads that have the EP LLC as their subject. Maybe what I started has a purpose after all.

Rumbear said...

I sold four of your books in my sons dorm? Their parents want to know who the hell I am. I gave them your number.

Yur welcome.....

Pony, I wants a pony.

Captain Capitalism said...


You get a nice scotch next time I see you. Not for the sales volume, but for pissing off all the right parents and helping those kids think independently on their own.


Anonymous said...

Ordered Enjoy The Decline after hearing about it on Tom's show. Would not have heard of your work otherwise.