Monday, October 21, 2013
No Mo White People In Marketing
Funny thing I noticed when I was in Jamaica.
Their advertisements had more white people than ours (US) did.
I found this odd because I was (as far as I could tell) the only white boy to leave the plantation (aka - the resort) and take a 7 mile run into the city (Montego Bay) and explore it a bit.
I noticed many things.
Like the Jamaican version of Wal-Mart near the Catherine Hall neighborhood. Very efficient. Very effective. And despite the guards, that place has improved standards of living in the area by at least 10%.
Or the twin boys who saw me and started yelling "white man! white man!" until I had to explain to their older brother/father that I wanted to see Jamaica, not America's version of it.
Or the taxi cabs that kept pulling over, honking their horns, thinking I was lost because I was a white man...even though I had running shoes...a running shirt...and I was...um...running.
But what stuck with me the most was the number of white people on their advertisements. Be it TV, the billboards, or what have you, there were nothing but white people. But far as my eye could see, I was the only white guy around. Matter of fact, I can guarantee you I was the only white guy around. Ergo, why i found it a bit insulting to the locals that they had to suffer advertisements and billboards that foisted white people down their throats.
Ergo why me and some people and the Catherine Hall residents may have something in common.
We're sick of the powers that be forcing diversity down our throats.
Go north 2,000 miles and I'm sick of Target's shit where they force minority faces in my face. This is no slander nor slight against my non-white brothers or sisters, but a disgust as to how they condescendingly placate them to eek out that extra 3% market share while ignoring their real market. I look at the advertisements and it's all minorities. But I look at the shoppers at Target and they're all wonderbread white.
Yeah, Target, we got it!
All of us got the freaking memo passed on since the early freaking 90's.
There are non-white people in our mix. We like 'em. We hang out with 'em. Sometimes we try to outdo each other in glorious rhetorical battle as we recite our "worst racist jokes" whilst doing shots of Jack Daniels bringing us closer together than your CSR department ever will.
Now can you stop it with the mixed-raced 14 year old pedophile-inciting models while I'm trying to pick up a freaking belt???
But, no, I know. Your corporate MBA executive types have nothing left up their sleeves. Instead of innovation, creativity, and lower prices that would actually help all colors of all people, we need to keep harping on this baby boomer, leftist bullshit of "diversity" and "corporate social repsonsibility" and "unicorns" and "job-farting half-white half-black presidents."
Good thing the 1990's education system brainwashed all those now guilt-ridden, middle aged, suburbanite white women into buying shit at your stores just because you showcase minorities as 90% of your models. Because it sure as hell ain't fooling the non-white folk.